spell x not so mumsy

We believe in the importance of contributing to our local community and giving back to organisations that are not only meaningful to us, but to the wider Spell family.

Since 2016, we’ve been a proud Silver Sponsor of Bravehearts, an Australian Charity who’s mission is to stop child sexual assault in Australia. This is a cause very close to our hearts. 

This year we had the pleasure of collaborating with Marcia Leone from @notsomumsy as the muse of our Bravehearts collection. Marcia is a beautiful Mumma of two to Archie Valentino and Poppy Valentine. Through her positive influence and philanthropic efforts, Marcia inspires modern Mummas everywhere and donates a percentage of every sale from NOT SO MUMSY The Label to COPE, STILL AWARE and Sydney Children’s Hospital. 

Marcia wears our Limited Edition Bravehearts Dahlia Pieces, where 10% of all sales will go directly towards Bravehearts. 

Launching 10am Wednesday 21st August AEST/ 5pm Tuesday 20th August PDT